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Creative

Agency

The Perception is a Philadelphia-based creative agency building brands, campaigns, experiences and content that help next-level clients transcend the transactional.

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CASES

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Philadelphia Eagles

We launched a 360-degree campaign that brought the untold stories of real people to the forefront, featuring Eagles players, fans, and the Philadelphia community.

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WNBA

We positioned the brand to highlight the WNBA athletes as both top-tier professionals and dedicated social activists.

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Princeton University

We created brand architecture and graphic identity to showcase Princeton as a beacon of access, inclusion, and opportunity.

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WE SEE
THINGS
OTHERS
DON'T

Brands are often overly transactional and fail to connect on a human level. We help to change that.

Slash

We help next-level clients

transcend transactional relationships and make their brands relatable to unique audiences.

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OUR TENETS

Altogether-Human

Altogether Human.

The inherent driving force to find humanity in everything we do.

Diverse-by-Design

Diverse By Design.

We reveal new, hidden perspectives to elevate brands.

Beyond-Nimble

Beyond Nimble.

Radical responsiveness with an assembled team based on need.

Unique-Vantage

Unique Vantage.

We see the big idea in the little picture on behalf of our partners.

our clients

Working with client partners of all
shapes and sizes.

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AdAge: Philadelphia Eagles address the city’s devastating gun violence and poetic new ad

Philadelphia is riding high this week, with the city’s second NFL championship in five years a very real possibility on Sunday. But the Eagles …
By admin
 · 
March 6, 2023
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The Philadelphia Eagles Call for an End to Gun Violence Once and for All Ahead of the Super Bowl

In the lead-up to Super Bowl LVII and in honor of National Gun Violence Survivors Week, The Philadelphia Eagles are launching a new film …
By admin
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March 6, 2023
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P&G’s Vicks and the Pursuit of More Human Storytelling

Below is an excerpt from an article written for Muse by CLIO in September 2021 by our founder Brian Anderson. As a kid, I …
By admin
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September 24, 2021
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Our aspirations haven’t changed, but COVID-19 has made us redefine how we get there

Below is an excerpt from an article written for The Philadelphia Inquirer in October 2020, featuring our colleague Wick Vipond! This piece was written …
By admin
 · 
November 3, 2020

    ALTOGETHER HUMAN

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