Philadelphia Eagles

CONTENT     strategy     design

Overview

Visual Language
Content Direction
Art Direction
Website Design
Brand Strategy

Situation

Amid a surge in gun violence, with over 1,800 people shot in Philadelphia in just one year, the Eagles faced a pivotal moment when their own team members were directly affected. Realizing the urgency, they stepped off the sidelines to take action.

Challenge

The reach of gun violence extends beyond the bullet—many victims are unseen, and vital survival stories remain unshared in headline news.

Insight

Recognizing the limitations of faceless statistics, we identified a critical opportunity to showcase the human stories behind the numbers.

Solution

Launched a 360-degree campaign that brought the untold stories of real people to the forefront, featuring Eagles players, fans, and the Philadelphia community.

Loved people love, and hurt people hurt.

Photography

Apparel

OOH

Social Media

RESULTS

Elevated the Eagles beyond sports, positioning them as a pioneer in societal impact.

36%

Sparked by the Eagles, city nonprofits, and the local government, gun-related homicides in Philly dropped by a staggering amount year over year.