P&G’s Vicks and the Pursuit of More Human Storytelling

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By admin
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September 24, 2021
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Below is an excerpt from an article written for Muse by CLIO in September 2021 by our founder Brian Anderson.

As a kid, I was always wondering about the lives of others. Where they were going, what they were doing, what they were eating, what made their lives easy or hard. I can actually pinpoint one specific night when I couldn't fall asleep, as I lay in bed and looked out at the sky; I could really see all of the stars and I remember wondering what the other kids my age were doing at that exact same moment in time. All of these different kids around the world, just staring up at the same sky.

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    ALTOGETHER HUMAN

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