Princeton University

CONTENT     strategy     design

Overview

Visual Language
Content Direction
Art Direction
Website Design
Brand Strategy

Challenge

The newly-established EBCAO’s resources were unknown among minority and marginalized student applicants.

Insight

Students and their families felt disconnected due to a lack of representation in recruitment materials, desiring a place where they could fully be themselves.
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Solution

Created brand architecture and graphic identity to showcase Princeton as a beacon of access, inclusion, and opportunity.

The results

Since the EBCAO campaign launch, one-third of Princeton's undergraduates are now representing first-generation and lower-income students.

Amplifying the Voices of Marginalized Students.

Directional Signage

Logo Design

Billboards

Experiential

OOH

OOH

Stationery

Interior Design

Website Design