Binto
CONTENT strategy design
Overview
Visual Language
Content Direction
Art Direction
Website Design
Brand Strategy
About the company
Susie Welsh Devine, a postpartum nurse and infertility advocate, founded BINTO in 2016 to provide personalized care for women before, during, and after pregnancy. BINTO, an online reproductive health pioneer, offers custom vitamins and supplements curated by experienced doctors and nurses.
Challenge
BINTO struggled to stand out in a crowded supplement market despite superior products due to operating transactionally & lackluster messaging.
Insight
Shift from viewing women consumers as a group to recognizing them as individuals, realizing each person has their own unique needs & desires.
Solution
Launched the "Bloom with BINTO" platform, resonating with the target audience's desire for healthy growth in their reproductive journey.
Personalized messaging as unique as their care propels BINTO to thrive and flourish.
Social media posts
Billboard
Photography direction
Graphic Design
Website design
Social media posts
Art Direction
RESULTS
Supporting women through every reproductive stage.
20,000
women served monthly, with the launch of their new brand identity.
