Nickelodeon
CONTENT strategy design
Overview
Visual Language
Content Direction
Art Direction
Website Design
Brand Strategy
Situation
In 2022, amid post-pandemic division and social unrest in the United States, Nickelodeon aimed to positively influence the national conversation for the sake of children and their families.
Challenge
Enable a fun-focused children's TV network to credibly address America's social divisions by engaging through "pure play" messaging.
Insight
Children hold the unique power to unite adults by sparking wholesome conversations that inspire parents to take action, using familiar concepts.
Solution
Revive the concept of pen pals, working with diverse children to capture their authentic connections and conversations.
Improving Our National Conversation with Children Leading the Way.
Art Direction
Promo Posters
OOH
RESULTS
"I sold my practice. Not my soul. The OOMC that’s supposed to represent me must reflect the way I practice medicine. My beliefs. My values."
Dr. Chris Quinn
75,000
patients anually are now being served by a unified network of 24 OOMC practices in 5 states.
