Althea's
CONTENT strategy design
Overview
Visual Language
Content Direction
Art Direction
Website Design
Brand Strategy
About the company
Founder, Althea Hanson, became known in her U.S. neighborhood for her authentic Jamaican cooking, a passion inherited from her grandmother. After a close friend's sudden death, Althea promised to care for her friend's young daughter, transforming her small cooking venture to support her expanded family.
Challenge
Transform Althea's small-town business into a scalable brand while preserving the authenticity of her Jamaican cuisine.
Insight
Customer and supplier interviews revealed unanimous praise: Althea's cooking deserved wider recognition.
Solution
Named the company "Althea’s Almost Famous," developed an authentic brand, and launched an integrated campaign that propelled her to national success.
"My friends said my cooking tastes like home. I knew it, but I didn't know how to take the next step and turn my passion into a thriving business."
Althea Hanson
Promo Tee
Signage
Packaging
Tote Bag
Stationery
Food Truck Design
Stand
OOH
RESULTS
From Small Town Cooking to Big Time CPG Success.
$3.5M
Current average anual sales
