OOMC
CONTENT strategy design
Overview
Visual Language
Content Direction
Art Direction
Website Design
Brand Strategy
About the company
When OOMC acquired a major group of private ophthalmic practices, the brand seized the opportunity to relaunch its expanding network.
Challenge
OOMC needed to unify newly acquired practices, each with unique identities, under one cohesive brand.
Insight
A successful brand must show that OOMC doctors understand patient needs and deliver superior experiences and outcomes.
Solution
Created a refreshed brand top to bottom for OOMC with a new tagline, "Connecting life’s moments with clarity.”
Integrating Diverse Eye Care Practices into one OOMC Brand.
OOH
Stationary
Social Media
Website Design
Promo Posters
Promo Posters
RESULTS
"I sold my practice. Not my soul. The OOMC that’s supposed to represent me must reflect the way I practice medicine. My beliefs. My values."
Dr. Chris Quinn
75,000
patients anually are now being served by a unified network of 24 OOMC practices in 5 states.
